:root {
  --cream: #fbf7f3;
  --cream-2: #f6efe9;
  --line: #eaded3;
  --line-dark: #f0e6dd;
  --ink: #241f1c;
  --ink-2: #2b2521;
  --ink-3: #3d342f;
  --muted: #6a5f58;
  --muted-2: #a2938a;
  --muted-3: #b6a79d;
  --terracotta: #c2562f;
  --terracotta-dark: #8f3d1d;
  --terracotta-hover: #a34523;
  --terracotta-light: #f3e2d6;
  --accent: #e8804f;
  --border-tan: #d9c8ba;
  --white: #fff;
  --display: "Space Grotesk", Helvetica, Arial, sans-serif;
  --body: "Archivo", Helvetica, Arial, sans-serif;
  --mono: "IBM Plex Mono", monospace;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--body);
  -webkit-font-smoothing: antialiased;
}
a { color: var(--terracotta); text-decoration: none; }
a:hover { color: var(--terracotta-hover); }
::selection { background: var(--terracotta-light); }
h1, h2, h3 { font-family: var(--display); font-weight: 700; letter-spacing: -0.035em; margin: 0; }
p { margin: 0; }
img, svg { display: block; }

.shell { max-width: 1120px; margin: 0 auto; padding-inline: 32px; }

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  background: rgba(251, 247, 243, 0.9);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.header-row { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding-block: 16px; }
.logo { display: flex; align-items: center; gap: 11px; text-decoration: none; }
.wordmark { font-family: var(--display); font-weight: 700; font-size: 23px; letter-spacing: -0.03em; color: var(--ink); }
.wordmark-sm { font-size: 17px; }
.nav { display: flex; align-items: center; gap: 30px; }
.nav a:not(.btn) { color: var(--muted); font-size: 15px; font-weight: 500; }
.nav a:not(.btn):hover { color: var(--ink); }

/* Buttons */
.btn { display: inline-block; text-decoration: none; font-weight: 600; border-radius: 999px; white-space: nowrap; }
.btn-dark { background: var(--ink); color: var(--cream); font-size: 15px; padding: 11px 20px; }
.btn-dark:hover { background: var(--terracotta); color: var(--white); }
.btn-primary { background: var(--terracotta); color: var(--white); font-size: 16px; padding: 15px 28px; }
.btn-primary:hover { background: var(--terracotta-hover); color: var(--white); }
.btn-outline { color: var(--ink); font-size: 16px; padding: 15px 26px; border: 1px solid var(--border-tan); }
.btn-outline:hover { border-color: var(--ink); color: var(--ink); }

/* Eyebrow / section title */
.eyebrow { font-family: var(--mono); font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted-2); margin-bottom: 14px; }
.eyebrow-dark { color: var(--accent); }
.section-title { font-size: 40px; line-height: 1.1; margin-bottom: 20px; max-width: 640px; }
.section-title-dark { color: var(--cream-2); margin-bottom: 12px; }

/* Hero */
.hero { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: 64px; align-items: center; padding-block: 88px 72px; }
.pill { display: inline-block; font-family: var(--mono); font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--terracotta-dark); background: var(--terracotta-light); padding: 7px 14px; border-radius: 999px; }
.hero h1 { font-size: 62px; line-height: 1.05; margin: 24px 0 20px; text-wrap: balance; }
.hero-intro { font-size: 19px; line-height: 1.6; color: var(--muted); max-width: 540px; margin-bottom: 34px; text-wrap: pretty; }
.hero-ctas { display: flex; flex-wrap: wrap; align-items: center; gap: 14px; }

.call-carousel { display: flex; flex-direction: column; align-items: center; gap: 16px; }
.call-card { width: 100%; background: var(--white); border: 1px solid var(--line); border-radius: 20px; padding: 26px; box-shadow: 0 24px 48px -32px rgba(36, 31, 28, 0.28); display: flex; flex-direction: column; min-height: 268px; opacity: 1; transition: opacity 0.25s ease; }
.call-card.is-fading { opacity: 0; }
.call-card-top { display: flex; align-items: center; justify-content: space-between; gap: 12px; margin-bottom: 22px; }
.mono-label { font-family: var(--mono); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted-2); }
.call-status { flex: none; display: flex; align-items: center; gap: 7px; font-size: 12px; font-weight: 600; color: var(--terracotta); }
.status-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--terracotta); display: inline-block; }
.call-bubbles { display: flex; flex-direction: column; gap: 14px; }
.bubble { max-width: 88%; padding: 13px 16px; font-size: 15px; line-height: 1.5; border-radius: 14px; }
.bubble-caller { align-self: flex-start; background: var(--cream-2); border-radius: 14px 14px 14px 4px; }
.bubble-agent { align-self: flex-end; background: var(--ink); color: var(--cream-2); border-radius: 14px 14px 4px 14px; }
.call-card-foot { margin-top: auto; padding-top: 18px; border-top: 1px solid var(--line-dark); display: flex; justify-content: space-between; gap: 12px; font-family: var(--mono); font-size: 11px; color: var(--muted-2); }

.carousel-dots { display: flex; align-items: center; gap: 8px; }
.carousel-dot { width: 8px; height: 8px; padding: 0; border: none; border-radius: 999px; background: var(--border-tan); cursor: pointer; transition: width 0.2s ease, background 0.2s ease; }
.carousel-dot:hover { background: var(--muted-2); }
.carousel-dot.is-active { width: 22px; background: var(--terracotta); }
.carousel-dot:focus-visible { outline: 2px solid var(--terracotta); outline-offset: 2px; }

/* Stats */
.stats { border-block: 1px solid var(--line); background: var(--cream-2); }
.stats-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px; padding-block: 56px; }
.stat-number { font-family: var(--display); font-size: 40px; font-weight: 700; letter-spacing: -0.03em; color: var(--terracotta); }
.stats-grid p { font-size: 15px; color: var(--muted); margin-top: 6px; }

/* How it works */
.how { padding-block: 88px 24px; }
.how-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.how-card { background: var(--white); border: 1px solid var(--line); border-radius: 18px; padding: 28px; }
.how-index { font-family: var(--mono); font-size: 12px; color: var(--terracotta); margin-bottom: 18px; }
.how-card h3 { font-size: 21px; margin-bottom: 10px; }
.how-card p { font-size: 15px; line-height: 1.6; color: var(--muted); }

/* Coming */
.coming { padding-block: 72px; }
.coming-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: start; }
.coming-copy { font-size: 17px; line-height: 1.65; color: var(--muted); }
.check-list { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 4px; }
.check-list li { display: flex; gap: 16px; padding: 20px 0; border-bottom: 1px solid var(--line); }
.check-list li:last-child { border-bottom: none; }
.check-list svg { flex: none; margin-top: 2px; }
.check-list span { font-size: 16px; line-height: 1.55; }

/* Who it's for */
.who { background: var(--ink); color: var(--cream-2); padding-block: 84px; }
.who-copy { font-size: 17px; line-height: 1.65; color: var(--muted-3); max-width: 620px; margin-bottom: 44px; }
.who-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.who-card { border: 1px solid var(--ink-3); border-radius: 16px; padding: 24px; background: var(--ink-2); }
.who-card h3 { font-size: 19px; margin-bottom: 8px; }
.who-card p { font-size: 14px; line-height: 1.6; color: var(--muted-3); }

/* FAQ */
.faq { padding-block: 84px; }
.faq-grid { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 64px; align-items: start; }
.faq-grid .section-title { font-size: 36px; margin-bottom: 0; }
.faq-item { padding: 22px 0; border-top: 1px solid var(--line); }
.faq-item-last { border-bottom: 1px solid var(--line); }
.faq-item h3 { font-size: 18px; margin-bottom: 8px; }
.faq-item p { font-size: 15px; line-height: 1.65; color: var(--muted); }

/* Join / ConvertKit */
.join { padding-block: 0 96px; }
.join-card { background: var(--terracotta); border-radius: 24px; padding: 64px 56px; display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 32px; }
.join-copy { max-width: 480px; }
.join-copy h2 { font-size: 38px; line-height: 1.1; margin-bottom: 12px; color: var(--white); }
.join-copy p { font-size: 17px; line-height: 1.6; color: #fbe6dc; }
.kit-embed { min-width: 280px; max-width: 420px; flex: 1; }

/* Footer */
.site-footer { border-top: 1px solid var(--line); }
.footer-row { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 20px; padding-block: 32px; }
.footer-row p { font-size: 14px; color: var(--muted-2); }

/* Responsive */
@media (max-width: 900px) {
  .hero { grid-template-columns: 1fr; padding-block: 56px 48px; }
  .hero h1 { font-size: 44px; }
  .stats-grid { grid-template-columns: 1fr; gap: 32px; padding-block: 40px; }
  .how-grid { grid-template-columns: 1fr; }
  .coming-grid { grid-template-columns: 1fr; gap: 32px; }
  .who-grid { grid-template-columns: repeat(2, 1fr); }
  .faq-grid { grid-template-columns: 1fr; gap: 24px; }
  .join-card { padding: 40px 28px; }
  .nav { gap: 16px; }
  .nav a:not(.btn) { display: none; }
}
@media (max-width: 560px) {
  .who-grid { grid-template-columns: 1fr; }
  .section-title { font-size: 30px; }
}